Wireless carriers have two main objectives: Increase ARPU and reduce customer churn. In today's challenging economic times, the average consumer has limited disposable income, making it difficult to increase ARPU. Stagename is a Value Added Service that puts real money into the hands of mobile consumers simply for using their cell phone and sharing their mobile world. By delivering an additional source of income to mobile consumers, AT&T is well positioned to increase customer spend, while building brand loyalty for extending the VAS.
Stagename (m.stagename.com) sources media from across web and mobile platforms and then qualifies UGC as Premium Content for distribution through MEdia Mall, AT&T's flagship storefront reaching 70 million+ mobile consumers. Stagename brings the thrill and excitement of reality TV to mobile platforms through a series of mini-battles, where users go head-to-head against each other, each week for a spot in the Stagename Top 10. Stagename pushes qualifying content into the MEdia Mall Storefront and content contributors "unlock" royalties where they start to earn cash when their content sells. Stagename acts as an intermediary between the Off Deck world and the On Deck storefront, connecting people and the content they create and share with millions of mobile consumers. Stagename also has bi-lateral connections available to engage users in external networks and API's for 3rd party social app developers to publish content into Stagename and engage their users too! Everyone in the mobile value chain can cash-in on Stagename.
The Stagename platform is remotely managed and integrated into operator environments. Connect your customers today to monetize UGC. Interested in Mobile Social Commerce? Contact Us »
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A WAP-based community environment delivers rapid penetration into the AT&T customer base. Each subscriber gets their own stage name and then manages a personal profile where they can upload content, challenge others, track their performance, and track their sales earnings in real time. Subscribers can transfer their earnings to their PayPal account directly through the WAP interface.
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