When MuchMusic, a division of CTV Globe Media, Canada's largest media company, approached 9 Track Mind about extending its mobile content strategy, the rollout strategy included 2 key phases:
Phase one involved the launching of MixFactory, a user-generated ringtone studio for subscribers of the MuchPhone which is a pay-as-you-go phone carried by Rogers Wireless. More than 80% of people that purchased the phone also experienced MixFactory.
Today, our Mobile Media Publishing Platform is an integrated part of their cross-carier mobile content strategy. Directly along side "label" mobile content is user-generated mobile content. More than 18 million mobile subscribers across Canada can create, share and download their own custom ringtones and wallpaper.
Much Music's UGMC (User-generated Mobile Content) program is available to customers in Canada only with content delivery to Bell, Rogers, Telus, Aliant, and Sasktel subscribers.
