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Under the cap contest
Tropicana launched a great under-the-cap contest that provided thousands of prize codes to consumers of it's Twister-brand products. Twister is Tropicana's beverage line targeting the US youth market. Upon receiving a prize code with a purchase of Twister, customers log in at keepingittwisted.com to redeem their prize code. Customers can win either a "Twisted Ringtone", which is an original mix, or a "Mashed Up" ringtone which is remix of a selection of popular label artists and where users mash together tracks from artists including:
  • Jordan Pruitt
  • Bigg Steele
  • Deviants of Reality
  • Late Night Sneaky
  • Doujah Raze
  • ...and many more
  • The Twister Program is available to customers in the US only, and with free ringtone delivery to Verizon, Sprint, AT&T, and T-Mobile subscribers

    See it in action:
    Keeping It Twisted »


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